IMMUNITY product line

Immune system claims
are up in global VMS launches. In the 12-month period ending Apr 2022,
27%
of global VMS launches had an immune health claim, up from less than 20% five years ago.
Source: Mintel

Immunity has remained a top priority for consumers as they look for ways to stay healthy, a demand that has persisted throughout the pandemic.
Source: Mintel

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