VITAMINS & MINERALS product line

78%
of consumers agree getting all the vitamins/minerals you need throughout life is important for healthy ageing.
Source: Mintel

Immune system claims are up in global VMS launches. In the 12-month period ending Apr 2022,
78%
of global VMS launches had an immune health claim, up from less than 20% five years ago.
Source: Mintel

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